Own development model for Integrated Management of Technological Innovation.
The goal of this project was the diagnosis, design, customisation and implementation of a Competitive Intelligence unit
The goal of this project was the diagnosis, design, customisation and implementation of a Competitive Intelligence unit in Corporación Patricio Echeverría company. This large corporation is present in over 120 countries, with several trademarks and thousands of product references.
At present, this corporation has a Competitive Intelligence Unit that supports them in the decision-making process at a product, market and technology level
At present, this corporation has a Competitive Intelligence Unit that supports them in the decision-making process at a product, market and technology level. In this Unit, multidisciplinary technical analysts from various departments of the Corporation participate to obtain information from all business areas.
The outcome of the project implemented and consolidated by the Competitive Intelligence Unit developed entirely by staff from the Corporation has been its full consolidation as a key tool in the decision-making process
The outcome of the project implemented and consolidated by the Competitive Intelligence Unit developed entirely by staff from the Corporation has been its full consolidation as a key tool in the decision-making process. To achieve the above, the following action was taken:
•Establishing information needs
•CI model to follow
•Definition of responsibilities and process indicators
•Training the work team
•Customisation of the Competitive Intelligence INNGUMA Corporate professional tool
•Amplementation
•Ad-hoc projects for system improvement
Key system for correct decision making by management of the Corporation and business area managers.
Strategic Innovation.
